Trying to make the outdoors feel good and look fun and zesty.
A chance to offer more colour and practicality in the world of outdoor apparel.
WHY WHY WHY and WHAT?
I never fit the clothes that were available in the outdoor store.
Low rise with no space for hips seemed to be what the outdoor industry deemed the body type of women in the outdoors. I always opted for the mens with deeper pockets and somehow a higher rise than the womens cut.
I wanted deep pockets, high rise with a smaller waist to my thighs.
And this is Gus' Jumping off point.
High rise, Space for thighs, Practical Pockets and colour options.
One day we dream of adding prints and patterns.
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Hi fellow humble Humans.
I am Jaime, the creator of Gus.
I have small dreams to bring into the world something I believe, and to be the imposter till it become true. If this is not a sentence that makes sense to you, maybe you have never had the pleasure of imposter syndrome, and you my friend are so blessed x. For what I feel is cringe, maybe you might be interested into why I bothered myself with this endeavour.
It all started in 2021 at Arapiles; the annual dirtbag pilgrimage to climber’s paradise. Days of multis and scrambles with a hoard of fun like-minded people. I started to feel an itch that the rock couldn’t scratch, and it’s not because I didn’t shower for 12 days straight.Adventures in pocketless leggings had me dreaming of pants that was functional but with a bit of style and spice. Durable, practical but not in a grey, black or khaki box cut, and is it really too much to ask for deeper pockets!?
I did not know where to start, how to approach the fashion world and start a small business. The imposter syndrome was so deeply ingrained, leaving me in a state of paralysis, Gus was shelved for a while longer. I sat on this small dream for a couple of years. A small sadness creeped in, a frustration at myself for already giving up before trying.
In 2023, I had an opportunity to do a rope swing with this gang of hooligans in the Blue Mountains. I thought absolutely not. Not interested. Not something I need to subject myself to. But I felt a pull to it. So there I was, standing on the cliff top; harnessed up, tied in, knot triple checked, and checked again. Deep gulps, and I just ran.
I thought if I can run off a cliff, I can surely do many things that scare me. Gus no longer felt like a dream, I just had to “do it scared”. Then I had an epiphany, it’s time to go back to school. I quit my job and enrolled in the certificate III of fashion at TAFE Ultimo. Gus was starting to get legs.
It’s worth pointing out that at this stage I was living in my Ford Transit, Big Sexy, not the ideal home base for study, sewing and living. I persevered, parked outsides my mates house and got my certificate. Armed with my new skills, I moved to the mountains for fresh air and to start Gus’ next adventure.
The Gus Story
Contact GUS
Feel free to reach out to us for any inquiries, feedback, or collaboration opportunities. We’re here to help and look forward to connecting with you!